West’Af Deals

A bold identity for West Af Deals, celebrating handwoven fabrics through modern visuals, cultural depth, and a focus on accessibility and style.

Branding

Branding

West’Af Deals

West’Af Deals

2023

2023

West’Af Deals is a brand I worked with after connecting on Instagram. They wanted a brand identity that truly reflected the richness of African craftsmanship. Their goal was to make handwoven fabrics not just accessible but celebrated. Initially they already had a logo but felt it didn’t capture the essence of their vision.

Through multiple iterations, we worked to refine a design that highlighted the cultural depth and artistry of African textiles, something bold, intricate, and deeply rooted in tradition.

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CubicShare

Branding

CubicShare

Branding

CubicShare

Branding

Karayes

Branding

Karayes

Branding

Karayes

Branding

Arch

Branding

Arch

Branding

Arch

Branding